Noah's Ark Self-Storage is a chain of successful Self-Storage businesses developed by Mike Parham with a business plan incorporating three major goals.

GOAL I Provide entry into the Self-Storage industry.

This was accomplished with the establishment of NDS Construction as a leading design/builder and has built over 5 million square feet of mixed use projects across the country, Clients have included the top institutional (REIT's) and developers such as Public Storage, Shurgard, Storage USA, Storage Trust and Sovran. Over half of NDS' clients are private developers, with NDS having designed and built 32 facilities for Security Storage a private developer, between 1994-1998. NDS has been the recipient of the "Facility of the Year" award, sponsored by the Self Storage Association and Minico, which are awarded for the best designed and built property in a year. NDS received this honor in 1989, 1990, 1991, 1994 and 1996. In 1995, NDS received the "Design Excellence" award from the Mini-Storage Institute, for a facility that NDS designed and built for Shurgard in Atlanta, Georgia.

GOAL II Completely analyze and understand the operations of the typical Self Storage property.

To accomplish this goal, Joshua Management, was formed to manage the chain of Noah's Arks Self-Storage facilities, as well as a variety of other properties for client's of NDS. In its first year of operation, Joshua Management reduced its Self-Storage portfolio's operating cost by over 10%, which in turn increased the portfolio's fair market value and cash flow by the same amount. Properties in the leasing phase have had a net occupancy increase per month of 8.4 % and a sales closing rate of over 72%, both well above industry standards.

With a combination of exit surveys and lease analysis, Joshua Management has been able to completely define both residential and commercial customers, identify target market requirements and determine the keys to why a customer walks through the "front door." This analytical assessment has given the developer the ability to make product line changes necessary to greatly increase customer satisfaction and to target markets with the best potential for long-term success.

GOAL III Place into operation the most cost effective and marketable Self-Storage properties in a given market.

NDS established its portfolio with twelve (12) Self-Storage properties located in Dallas/Ft Worth, Houston, San Antonio, Nashville and St. Louis. These properties were developed between 1994 and 1998 and included a variety of different investors, most of which were past and present clients of NDS. All of these properties were sold in 1998 to two institutional buyers, Sovran and Storage USA. The sales cap average was 10.2% even with several of the properties having less than a 6 months history of stabilized occupancy. The overall return on investment (ROI) averaged at 36%.